Posts Tagged "social media"

The Generation Gap: Understanding the differences and what it means for your family business

Posted by on Sep 12, 2013 in Family Business, Freedom, Transition Planning | 0 comments

“Hey Dad – thought you’d like to see the Facebook page I’ve set up for the business!” “Facebook! I thought I told you that I didn’t want to know about that social media rubbish. The business has survived fine without it in the past and will continue to do so in the future.” “But Dad…” “And as for that Twittering your sister was going on about, it’s just silly nonsense for kids. What the heck could it possibly have that’s useful to the business?” Had or heard a conversation like this lately? This may be an example, but it’s a very real one.  In our example, once ‘Dad’ calmed down and was a little more open to suggestion, his...

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Auto Repair Marketing: How to market your auto repair business

Posted by on Jul 9, 2013 in Marketing | 0 comments

Auto Repair Marketing: How to market your auto repair business

As we discussed in our post on four issues in the auto repair industry, and how you can address them, marketing your auto repair business is a completely different from simply working within one.  But auto repair marketing, like any other, can be simplified and great results achieved. Tips for auto repair marketing A few tips for marketing your auto repair business are: Get great reviews:  Referrals are a huge source of new business for auto repair shops.  If you do great work for Ben, he will probably bring in his wife’s car.  When you solve her problem, she may mention it to her co-worker.  And on it goes.  One of the ways you can maximize this strategy is to...

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